Let’s talk about your head and your heart.

Child poverty is upsetting. It’s frustrating. It’s also a problem we’re smart enough to solve. That’s why we’re launching our campaign to ensure that there are no excuses. Whether you are the type of person who makes decisions using your head or your heart, we have the facts that will convince you that we can end child poverty.

There are a lot of myths about poverty — that it’s a choice, for one. Not only is that false, it doesn’t make any sense. Kids have no control over their circumstances, and we have a moral imperative to reach out and do something.

If that doesn’t move you, think about it this way:

Poverty is terrible for our state’s economy. It reduces productivity and increases crime. Expanding childhood services and intervening early has a 7-to-1 return on investment. Want to go back in time and buy Apple stock? This is like that, only righteous.

Learn with your head and feel with your heart, and use the information there to get others involved.

We’re Californians. Together we have built the most progressive, powerful, forward-thinking state in the country. We’re saving the planet and inventing cars that drive themselves. We’ve got this!